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์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ Cultural Probes

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์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ Cultural Probes์ด๋ž€ ๋ฌด์—‡์ธ๊ฐ€

์ •๋ณด๋ฅผ ๋ชจ์œผ๊ธฐ ์œ„ํ•œ ํŒจํ‚ค์ง€๋‹ค. ์‚ฌ์šฉ์ž ์ฐธ์—ฌ๋ฅผ ์›์น™์œผ๋กœ ํ•˜๋ฉฐ, ์ฐธ์—ฌ์ž๋“ค์—๊ฒŒ ํƒ๊ตฌ๋ฅผ ์œ„ํ•œ ์ถฉ๋ถ„ํ•œ ์‹œ๊ฐ„์„ ์ œ๊ณตํ•˜๊ณ  ์ง์ ‘ ๋””์ž์ธ์— ์˜๊ฐ์„ ์ฃผ๋Š” ํ’์„ฑํ•˜๊ณ  ๋งค๋ ฅ์ ์ธ ์ž๋ฃŒ๋ฅผ ์ฐฝ์ถœํ•œ๋‹ค.

 

 

 

Cultural Probe Kit ์‚ฌ๋ก€/ ์ถœ์ฒ˜: https://medium.com/@catherinelegros/designing-cultural-probes-31f2c62b9dcf

 

 

 

์–ด๋–ป๊ฒŒ ์‚ฌ์šฉํ•˜๋Š”๊ฐ€

 

1. ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋Š” ์–ผ๋งˆ๋“ ์ง€ ์ƒˆ๋กญ๊ฒŒ ๋””์ž์ธํ•  ์ˆ˜ ์žˆ๋‹ค.

-ํŠน์ •ํ•œ ๋งฅ๋ฝ๊ณผ ๊ฐ๊ฐ์˜ ํ”„๋กœ์ ํŠธ์— ๋”ฐ๋ผ ๋ฆฌ๋””์ž์ธ๋˜์–ด์•ผ ํ•œ๋‹ค.

-๊ฐ€์žฅ ์ผ๋ฐ˜์ ์ธ ๊ฒƒ์€ ์ •ํ•ด์ง„ ๊ธฐ๊ฐ„ ์ฐธ์—ฌ์ž๋“ค์ด ๊ฐ„๋‹จํ•œ ์ผ๊ธฐ ๊ฐ™์€ ๊ฒƒ์„ ์ž‘์„ฑํ•˜๋„๋ก ํ•˜๋Š” ๊ฒƒ์ด๋‹ค. ์ผ์ƒ ํŒจํ„ด๊ณผ ๊ฐ์ •์„ ๊ธฐ๋กํ•˜๊ธฐ ์œ„ํ•œ ์šฉ๋„๋‹ค. ํƒ€๊นƒ์—๊ฒŒ ์•Œ๋งž๊ฒŒ ๊ตฌ์„ฑ๋œ ๋…ธํŠธ๋‚˜ Workbook์„ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ๋„ ์ดํ›„ ์ž๋ฃŒ๋ฅผ ๋ถ„์„ํ•  ๋•Œ ์œ ์šฉํ•˜๋‹ค.

-์งˆ๋ฌธ์ด ์ ํžŒ ์Šคํ‹ฐ์ปค, Open-ended Questions๊ฐ€ ๋‹ด๊ธด ์—ฝ์„œ, ์ง€๋„, ์†Œ์…œ ๋งตํ•‘ ์ง€๋„/์›Œํฌ๋ถ ๋“ฑ ๋‹ค์–‘ํ•œ ๋„๊ตฌ๊ฐ€ ๋“ค์–ด์žˆ๋Š” ํ”„๋กœ๋ธŒ ํŒจํ‚ค์ง€๋ฅผ ์ œ๊ณตํ•˜๋Š” ๊ฒƒ์ด ํšจ๊ณผ์ ์ด๋‹ค. 

-์ผํšŒ์šฉ ์นด๋ฉ”๋ผ๋‚˜ ์ฐพ๊ณ ์ž ํ•˜๋Š” ์ •๋ณด๋ฅผ ๋Œ์–ด๋‚ด๊ธฐ ์œ„ํ•œ ์ง€์นจ์„œ ๋“ฑ์„ ํ•จ๊ป˜ ์ œ๊ณตํ•˜๊ธฐ๋„ ํ•œ๋‹ค.

-๋น„๋””์˜ค์นด๋ฉ”๋ผ ์—ญ์‹œ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ์œผ๋ฉฐ ๋ฐœ๊ฒฌํ•˜๊ธฐ ์–ด๋ ค์šด ์ •๋ณด๋ฅผ ์ฐธ์—ฌ์ž๋“ค์ด ๋Šฅ๋™์ ์œผ๋กœ ๊ธฐ๋กํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ฐ„๋‹จํ•œ ์Šคํฌ๋ฆฝํŠธ๊ฐ€ ์ œ๊ณต๋˜๊ธฐ๋„ ํ•œ๋‹ค. 

 

2. ํ”„๋กœ๋ธŒ์˜ ๋ชฉํ‘œ๋ฅผ ์„ค์ •ํ•˜๊ณ , ํƒ€๊ฒŸ ๊ทธ๋ฃน์— ๋”ฐ๋ผ ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋ฅผ ๋””์ž์ธํ•œ๋‹ค.  

ex. ์˜ˆ๋ฅผ ๋“ค์–ด, ๋ฏธ๋ž˜์— ๊ธˆ์œต ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•  ์ Š์€ ์ง์žฅ์ธ์„ ๋Œ€์ƒ์œผ๋กœ ์ปฌ์ฒ˜๋Ÿด/๋””์ž์ธ ํ”„๋กœ๋ธŒ๋ฅผ ๋งŒ๋“ ๋‹ค๊ณ  ํ•  ๋•Œ, ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋ฅผ ํ†ตํ•ด ์•Œ์•„๋‚ด๊ณ ์ž ํ•˜๋Š” ๋‹ค์Œ๊ณผ ๊ฐ™์€ ๋ชฉํ‘œ๋ฅผ ์„ค์ •ํ•œ๋‹ค: ์ผ์ƒ ์ƒํ™œ(์Šต๊ด€, ํ™œ๋™), ์ž์•„(๊ฐ€์น˜๊ด€, ์š•๊ตฌ, ์šฐ์„ ์ˆœ์œ„), ๋ฏธ๋ž˜(๊ธฐ๋Œ€, ์†Œ๋ง), ์ž์‚ฐ(์Šต๊ด€, ์ง€์‹, ๊ณ„ํš)

ํƒ€๊ฒŸ ๊ทธ๋ฃน์€ Young Working Adults๊ฐ€ ๋˜๊ณ , ์ด๋“ค์€ ๋‹ค์‹œ short-term working adults(3๋…„ ์ดํ•˜)์™€ long-term working adults(3๋…„ ์ด์ƒ)๋กœ ๊ตฌ๋ถ„๋œ๋‹ค. ๋™์ผํ•œ ๋ชฉํ‘œ๋ฅผ ๊ธฐ๋ฐ˜์œผ๋กœ, ๊ฐ๊ฐ์˜ ํƒ€๊ฒŸ ๊ทธ๋ฃน์— ๋งž๊ฒŒ ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋ฅผ ๋””์ž์ธํ•œ๋‹ค.

 

(ํ•ด๋‹น ์‚ฌ๋ก€๋กœ ์ง„ํ–‰ํ•œ ์„œ๋น„์Šค๋””์ž์ธ ํ”„๋กœ์ ํŠธ์˜ ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋ฅผ ๋‹ค์Œ์˜ ๋งํฌ์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹ค.)
https://www.servicedesignlab.net/design-probes

DESIGN PROBES โ€” Service Design Lab

OCBC BLUEPRINT There were several key objectives for creating the design probes, with future banking and young working adults in mind. These objectives were: Daily Life (habits, activities), Self (values, needs, priorities), Future (expectations, hopes) an

www.servicedesignlab.net

 

3. ๋ฆฌ์„œ์ฒ˜๋Š” ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ ํŒจํ‚ค์ง€ ๋ฐฐํฌ ์ดํ›„์—๋„, ์—ฐ๊ตฌํ™œ๋™์„ ๊ด€๋ฆฌํ•  ์ˆ˜ ์žˆ๋‹ค. 

-์˜ˆ๋ฅผ ๋“ค์–ด, ํ”„๋กœ์ ํŠธ์˜ ๋ชฉํ‘œ์— ์•Œ๋งž์€ ์ž๋ฃŒ๋ฅผ ์ˆ˜์ง‘ํ•˜๊ธฐ ์œ„ํ•ด ์ •๊ธฐ์ ์œผ๋กœ ์ด๋ฉ”์ผ์ด๋‚˜ ๋ฌธ์ž ๋ฉ”์‹œ์ง€ ๋“ฑ์œผ๋กœ ์ง€์‹œ๋ฅผ ์ „๋‹ฌํ•  ์ˆ˜๋„ ์žˆ๋‹ค.

-๋”ฐ๋ผ์„œ ๋ฆฌ์„œ์ฒ˜๋Š” ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋กœ ๊ฐœ๊ฐœ์ธ์˜ ์ƒํ™œ์„ ๋ฐฉํ•ดํ•˜์ง€ ์•Š์œผ๋ฉด์„œ๋„ ์›ํ•˜๋Š” ๋‚ด์šฉ์— ๋Œ€ํ•œ ํ†ต์ฐฐ์„ ์ง€์†ํ•ด์„œ ์–ป์„ ์ˆ˜ ์žˆ๋‹ค. 

 

4. ์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋Š” ์‚ฌ์šฉ์ž์˜ ๊ณ ๋ฏผ๊ณผ ๊ฐ€์น˜๊ด€, ๊ณผ๊ฑฐ, ํ˜„์žฌ, ๋ฏธ๋ž˜๋ฅผ ํฌํ•จํ•œ ์‚ถ์— ๋Œ€ํ•œ ์ƒ๊ฐ์„ ์ž๊ทนํ•˜๋Š” ์ž‘์—…๋“ค๋กœ ๊ตฌ์„ฑ๋˜์–ด์•ผ ํ•œ๋‹ค. 

-์‚ฌ์šฉ์ž๋Š” ์ฃผ์–ด์ง„ ํƒœ์Šคํฌ์™€ ๋„๊ตฌ๋ฅผ ํ†ตํ•ด์„œ ์ž์•„ ์„ฑ์ฐฐ์˜ ๊ณผ์ •๊ณผ ๊ฒฐ๊ณผ๋ฅผ ํ‘œํ˜„ํ•œ๋‹ค. ์ด ๊ณผ์ •์€ ๋””์ž์ด๋„ˆ๋“ค์ด ์ง„์ž…ํ•˜์ง€ ๋ชปํ–ˆ๋˜ ์‚ฌ์šฉ์ž์˜ ๊ทธ๋“ค์˜ ์‚ถ์— ๋Œ€ํ•œ ์ฃผ๊ด€์ ์ธ ํ•ด์„์„ ์•Œ ์ˆ˜ ์žˆ๊ฒŒ ํ•ด์ค€๋‹ค.

-์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋Š” ์‚ฌ์šฉ์ž์— ๋Œ€ํ•œ ๊นŠ์€ ๊ณต๊ฐ๊ณผ ์ดํ•ด๋ฅผ ๋ชฉ์ ์œผ๋กœ ํ•œ๋‹ค. 

 

 

 

 

 

Cultural Probe ๊ธฐ๋Šฅ๊ณผ ์šฉ๋„ ์‚ฌ๋ก€/ ์ถœ์ฒ˜: Opening the Cultural Probes Box: A Critical Reflection and Analysis of the Cultural Probes Method - Scientific Figure on ResearchGate.

 

 

 

 

 

Cultural Probe Kit ์‚ฌ๋ก€/ ์ถœ์ฒ˜: Opening the Cultural Probes Box: A Critical Reflection and Analysis of the Cultural Probes Method - Scientific Figure on ResearchGate.

 

 

 

 

์™œ ์‚ฌ์šฉํ•˜๋Š”๊ฐ€

-๊ฐœ์ธ์˜ ์‹ค์ œ ์ƒํ™œ์— ๋Œ€ํ•œ ํ†ต์ฐฐ์„ ์–ป๊ธฐ ์œ„ํ•ด ๋ฆฌ์„œ์ฒ˜๋Š” ์ตœ๋Œ€ํ•œ ์ž์‹ ์„ ๋“œ๋Ÿฌ๋‚ด์ง€ ๋ง์•„์•ผ ํ•œ๋‹ค. ๋ฆฌ์„œ์ฒ˜๊ฐ€ ํ˜„์žฅ์— ์ง์ ‘ ๊ฐ€์ง€ ์•Š๊ณ ์„œ๋„ ํ†ต์ฐฐ์„ ์–ป์„ ์ˆ˜ ์žˆ๋‹ค. 

-๊ฐ„๋‹จํ•œ ์Šคํฌ๋ฆฝํŠธ์™€ ์ง€์‹œ๋ฌธ์„ ์ด์šฉํ•ด ํšจ๊ณผ์ ์œผ๋กœ ์ฒด๊ณ„์ ์ธ ์ •๋ณด๋ฅผ ์–ป์„ ์ˆ˜ ์žˆ์œผ๋ฉฐ ์ด ๊ณผ์ •์—์„œ ์–ป์–ด์ง„ ํ†ต์ฐฐ์€ ์ฐธ์—ฌ์ž๋“ค๊ณผ ๊ณต๊ฐ๋Œ€๋ฅผ ํ˜•์„ฑํ•˜๋Š” ์—ญํ• ์„ ํ•œ๋‹ค. 

-์ปฌ์ฒ˜๋Ÿด ํ”„๋กœ๋ธŒ๋Š” ์–‘์งˆ์˜ ํ’๋ถ€ํ•œ ์—ฐ๊ตฌ ์ž๋ฃŒ๋ฅผ ์ œ๊ณตํ•˜๊ณ  ์‚ฌ๋žŒ๋“ค์˜ ๋ฐ”๋žŒ๊ณผ ๋ฏฟ์Œ์— ๋Œ€ํ•œ ๊ฐ์„ฑ์ ์ธ ํ•ด์„์„ ๊ฐ€๋Šฅํ•˜๊ฒŒ ๋„์™€์ค€๋‹ค. 

-๋”ฐ๋ผ์„œ ๋ฌธํ™”์ ์ธ ์ฐจ์ด๋ฅผ ๊ทน๋ณตํ•˜๋Š” ๋ฐ ๋งค์šฐ ํšจ๊ณผ์ ์ด๋ฉฐ ์ด๋ฅผ ์ด์šฉํ•ด ๋‹ค์–‘ํ•œ ์‚ฌ๋žŒ์˜ ๊ด€์ ์„ ๋””์ž์ธ ํ”„๋กœ์„ธ์Šค์— ๋ฐ˜์˜ํ•  ์ˆ˜ ์žˆ๋‹ค. 

 

 

 

 

Cultural Probes ์‚ฌ๋ก€/ ์ถœ์ฒ˜: https://www.servicedesignlab.net/design-probes
Cultural Probes ์‚ฌ๋ก€/ ์ถœ์ฒ˜: https://www.servicedesignlab.net/design-probes

 

 


์ฐธ๊ณ ์ž๋ฃŒ

-์•ˆ๊ทธ๋ผํ”ฝ์Šค, <์„œ๋น„์Šค๋””์ž์ธ๊ต๊ณผ์„œ>

-https://www.researchgate.net/figure/Examples-of-cultural-probes-items-and-related-functions-based-on-our-case-study_tbl2_252627658/actions#reference

Table 2. Examples of cultural probes items and related functions (based...

Download Table | Examples of cultural probes items and related functions (based on our case study)  from publication: Opening the Cultural Probes Box: A Critical Reflection and Analysis of the Cultural Probes Method | Cultural Probes are facing an increas

www.researchgate.net

-https://medium.com/@catherinelegros/designing-cultural-probes-31f2c62b9dcf

Designing Cultural Probes

How to get unique insights and exceptional engagement from research participants

medium.com

https://www.servicedesignlab.net/design-probes

 

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